implementing the Oscart brand

Our brand identity

Logo assets, color standards and usage guidelines.
This is how we present Oscart to the world: precise, innovative, and consistently professional.

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Brand Asset Toolkit

Professional-grade assets for implementing the Oscart brand. All files are production-ready with strict quality standards for digital and print applications.

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1× 2× 1× 2× 1x o-height
1× Minimum 2× Preferred 1× = lowercase "o" height

Primary Logo

Complete logo system

The standard Oscart logo with wordmark and baseline. Use for web, digital signage, and presentations.

SVG (Vector)

svg

PNG (Transparent)

128 px 256 px 512 px 1024 px 2048 px

JPG (White Background)

128 px 256 px 512 px 1024 px 2048 px
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1× 2× 1× 2× 1x o-height
1× Minimum 2× Preferred 1× = lowercase "o" height

Wordmark Only

Compact digital variant

Wordmark without baseline. Ideal for compact digital contexts where space is limited.

SVG (Vector)

svg

PNG (Transparent)

128 px 256 px 512 px 1024 px 2048 px

JPG (White Background)

128 px 256 px 512 px 1024 px 2048 px
Download all
1× 2× 1× 2× 1x o-height
1× Minimum 2× Preferred 1× = lowercase "o" height

Icon Mark

Standalone icon

The standalone Oscart icon. Use for favicons, app icons, and social media profiles.

SVG (Vector)

svg

PNG (Transparent)

128 px 256 px 512 px 1024 px 2048 px

JPG (White Background)

128 px 256 px 512 px 1024 px 2048 px
Download all

Brand Integrity Guidelines

These guidelines protect the Oscart brand. Following them ensures our visual identity remains strong, recognizable, and consistently professional across all touchpoints.

Brand Standards

  • Minimum logo size: Use full-color logo at 80px minimum (120px for email signatures). Below 80px, use the icon-only variant.

  • Clear space: Maintain clear space equal to the height of the lowercase 'o' on all sides. For busy layouts, use 2× clear space.

  • Background contrast: Use on white, light blue, or photographic backgrounds with scrim. Ensure 4.5:1 contrast ratio for readability.

  • Use the correct variant: Full color on white/light backgrounds, white reversed on dark/navy backgrounds, icon-only for favicons and app icons.

Brand Violations

  • Don't recolor: Never change the blue wordmark to magenta, gray, or any off-brand hue. The brand colors are non-negotiable.

  • Don't distort: Never stretch, squash, rotate, or angle the logo. Use the original master SVG files — never recreate with a font.

  • Don't combine: Never integrate the logo into composite designs with other marks. Never add outlines, strokes, or effects.

  • Don't use effects: Never apply drop shadows, gradients, glows, or 3D effects. Keep the logo clean and authentic.

Color System

Our color system is built around two distinctive hues — primary blue and magenta. This is not just a palette; it's a visual language that defines Oscart's character.

Blue

The anchor of our visual identity. This deep blue conveys trust, stability, and professional excellence. Use it for primary brand elements and establishing visual hierarchy.

#0061aa
blue 50
#f1f4f9
blue 100
#e2e8f6
blue 200
#bed0ef
blue 300
#9bbaed
blue 400
#70a6ec
blue 500
#4291e3
blue 600
#2d7ac3
blue 700 (default)
#1c66a7
blue 800
#00528c
blue 900
#0b365d
blue 950
#0a2947

Magenta

Our signature accent — bold, energetic, and unmistakably Oscart. This color signals action, innovation, and the human element of our technology.

#e6007e
magenta 50
#fbedf1
magenta 100
#f9dbe3
magenta 200
#f7b4c9
magenta 300
#f789af
magenta 400
#f95097
magenta 500 (default)
#e6007e
magenta 600
#bd1869
magenta 700
#981855
magenta 800
#751641
magenta 900
#55112f
magenta 950
#440f26

Brand Support

We provide guidance for brand implementation. Contact our team for questions about proper application and brand integrity.

Contact us