Brand Asset Toolkit
Professional-grade assets for implementing the Oscart brand. All files are production-ready with strict quality standards for digital and print applications.
Brand Integrity Guidelines
These guidelines protect the Oscart brand. Following them ensures our visual identity remains strong, recognizable, and consistently professional across all touchpoints.
Brand Standards
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Minimum logo size: Use full-color logo at 80px minimum (120px for email signatures). Below 80px, use the icon-only variant.
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Clear space: Maintain clear space equal to the height of the lowercase 'o' on all sides. For busy layouts, use 2× clear space.
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Background contrast: Use on white, light blue, or photographic backgrounds with scrim. Ensure 4.5:1 contrast ratio for readability.
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Use the correct variant: Full color on white/light backgrounds, white reversed on dark/navy backgrounds, icon-only for favicons and app icons.
Brand Violations
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Don't recolor: Never change the blue wordmark to magenta, gray, or any off-brand hue. The brand colors are non-negotiable.
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Don't distort: Never stretch, squash, rotate, or angle the logo. Use the original master SVG files — never recreate with a font.
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Don't combine: Never integrate the logo into composite designs with other marks. Never add outlines, strokes, or effects.
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Don't use effects: Never apply drop shadows, gradients, glows, or 3D effects. Keep the logo clean and authentic.
Color System
Our color system is built around two distinctive hues — primary blue and magenta. This is not just a palette; it's a visual language that defines Oscart's character.
Blue
The anchor of our visual identity. This deep blue conveys trust, stability, and professional excellence. Use it for primary brand elements and establishing visual hierarchy.
Magenta
Our signature accent — bold, energetic, and unmistakably Oscart. This color signals action, innovation, and the human element of our technology.
Brand Support
We provide guidance for brand implementation. Contact our team for questions about proper application and brand integrity.
Contact us