{"id":1091,"date":"2021-07-13T15:25:05","date_gmt":"2021-07-13T15:25:05","guid":{"rendered":"https:\/\/oscart.eu\/?p=1091"},"modified":"2025-02-21T09:42:32","modified_gmt":"2025-02-21T09:42:32","slug":"scoren-met-social-widgets-crossmediale-marketing-op-de-winkel-of-bedrijfsvloer","status":"publish","type":"post","link":"https:\/\/www.oscart.eu\/fr\/scoren-met-social-widgets-crossmediale-marketing-op-de-winkel-of-bedrijfsvloer\/","title":{"rendered":"Marquez des points avec les widgets sociaux\u00a0: marketing cross-m\u00e9dia en magasin ou dans l'entreprise"},"content":{"rendered":"
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Les r\u00e9seaux sociaux sont extr\u00eamement populaires et leur utilisation ne cesse de cro\u00eetre. Saviez-vous qu'une r\u00e9cente enqu\u00eate de l'IMEC montre que plus de 8 Flamands sur 10 utilisent quotidiennement au moins un service de chat ou une plateforme de m\u00e9dias sociaux ? Il n\u2019est donc pas surprenant que le marketing en ligne ou num\u00e9rique ait longtemps d\u00e9tr\u00f4n\u00e9 le marketing traditionnel.<\/p>

Naturellement, votre entreprise ou organisation est active sur les r\u00e9seaux sociaux. Vous interagissez avec vos groupes cibles et faites de la publicit\u00e9 sur les plateformes pour faire conna\u00eetre vos services, produits ou marque.<\/p>

Excellente nouvelle! Gr\u00e2ce \u00e0 Oscart, vous pouvez d\u00e9sormais combler le foss\u00e9 entre les m\u00e9dias sociaux et la communication sur site, gr\u00e2ce \u00e0 l'introduction du\u00a0nouveaux widgets sociaux<\/b>.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Widgets sociaux\u00a0: likes et flux<\/span><\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Oscart 6.3 est livr\u00e9 avec trois nouveaux widgets\u00a0:<\/p>

  1. Compteurs de likes pour Facebook et Instagram<\/li>
  2. Flux Facebook<\/li>
  3. Flux Instagram<\/li><\/ol><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

    Comme des compteurs<\/span><\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

    Vous connaissez peut-\u00eatre les comptoirs sociaux physiques en forme de bloc de certaines marques bien connues telles que\u00a0Sourire<\/a>\u00a0ou\u00a0LaMetric<\/a>\u00a0que l'on voit occasionnellement \u00e0 un endroit bien en vue dans un magasin ou un \u00e9tablissement de restauration. De tels compteurs ont un effet positif av\u00e9r\u00e9 sur le nombre de followers et de fans des r\u00e9seaux sociaux. D\u00e8s que les clients ou les visiteurs voient un tel compteur, ils sont plus susceptibles d\u2019aimer ou de suivre une page.<\/p>

    D\u00e9sormais, vous pouvez r\u00e9aliser exactement la m\u00eame chose avec la communication sur \u00e9cran intelligent d'Oscart. D\u00e8s que vous aurez autoris\u00e9 votre compte professionnel Facebook dans votre espace client Oscart, vous pourrez utiliser les nouveaux widgets sociaux. Avec les compteurs J'aime, vous indiquez le nombre de fans ou de followers de votre page ou de votre compte. Cette valeur est mise \u00e0 jour en temps r\u00e9el. Vous pouvez ajuster la taille, les couleurs et les symboles.\u00a0Placez le widget sur un magnifique fond et vous cr\u00e9erez un magnifique compteur social qui ressemble \u00e0 un compteur physique comme deux gouttes d'eau.<\/b><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Flux sociaux<\/span><\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

    Avec les widgets sociaux pour les pages Facebook et les comptes d'entreprise Instagram, vous pouvez imm\u00e9diatement diffuser vos publications sur vos \u00e9crans num\u00e9riques en magasin ou dans votre entreprise. Vous choisissez le nombre de publications que vous souhaitez voir, leur taille et le tour est jou\u00e9.\u00a0D\u00e8s que vous publiez une nouvelle publication sur les r\u00e9seaux sociaux, elle appara\u00eetra d\u00e9sormais imm\u00e9diatement et automatiquement sur vos \u00e9crans Oscar, avec le nombre de likes et le texte de la publication.<\/b><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

    Maximiser la conversion<\/span><\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

    En combinant le marketing des m\u00e9dias sociaux avec l\u2019affichage num\u00e9rique, vous comblez le foss\u00e9 entre le marketing en ligne et sur site, pour ainsi dire.\u00a0Les widgets sociaux Oscart sont des outils puissants pour maximiser l'interaction et la conversion de vos groupes cibles, tant B2C que B2B.<\/b>\u00a0Les possibilit\u00e9s de mener des actions et des campagnes r\u00e9ussies ne sont \u00e9galement limit\u00e9es que par votre imagination et votre cr\u00e9ativit\u00e9.<\/p>

    Bient\u00f4t, nous apporterons uniquement des histoires de r\u00e9ussite pour nous inspirer. Gardez un \u0153il sur notre site Internet et\u00a0inscrivez-vous \u00e0 notre newsletter<\/a>\u00a0afin que vous restiez inform\u00e9 \u00e0 ce sujet.<\/p>

    Souhaitez-vous une d\u00e9mo sans engagement ? Bien s\u00fbr, cela est possible. Prendre\u00a0Contact<\/a>\u00a0et nous serons heureux de prendre le temps n\u00e9cessaire pour vous convaincre de l'importance et de la valeur ajout\u00e9e de l'affichage num\u00e9rique d'Oscart dans le mix de communication de votre entreprise.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\toui, je souhaite renforcer mon marketing sur site<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Question ou probl\u00e8me technique ?\u00a0Contactez notre support<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Oscart vous int\u00e9resse et vous souhaitez plus d\u2019informations ou une d\u00e9mo ? Donnez-en juste un\u00a0signal<\/a>!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tFacebook<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tInstagram<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tLinkedin<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tTwitter<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tYoutube<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Les r\u00e9seaux sociaux sont extr\u00eamement populaires et leur utilisation ne cesse de cro\u00eetre. Saviez-vous qu'une r\u00e9cente enqu\u00eate de l'IMEC montre que plus de 8 Flamands sur 10 utilisent au moins<\/p>","protected":false},"author":242907533,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-1091","post","type-post","status-publish","format-standard","hentry","category-nieuws"],"yoast_head":"\nScoren met social widgets: crossmediale marketing op de winkel- of bedrijfsvloer - Oscart<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.oscart.eu\/fr\/scoren-met-social-widgets-crossmediale-marketing-op-de-winkel-of-bedrijfsvloer\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scoren met social widgets: crossmediale marketing op de winkel- of bedrijfsvloer - Oscart\" \/>\n<meta property=\"og:description\" content=\"Sociale media zijn immens populair en het gebruik ervan neemt nog steeds toe. Wist je dat uit een recente bevraging van IMEC blijkt dat meer dan 8 op 10 Vlamingen dagdagelijks gebruik maakt van min\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.oscart.eu\/fr\/scoren-met-social-widgets-crossmediale-marketing-op-de-winkel-of-bedrijfsvloer\/\" \/>\n<meta property=\"og:site_name\" content=\"Oscart\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-13T15:25:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-21T09:42:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.oscart.eu\/wp-content\/uploads\/2021\/07\/Oscart-20210712-social-counters-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"671\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"thomas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"thomas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.oscart.eu\/scoren-met-social-widgets-crossmediale-marketing-op-de-winkel-of-bedrijfsvloer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.oscart.eu\/scoren-met-social-widgets-crossmediale-marketing-op-de-winkel-of-bedrijfsvloer\/\"},\"author\":{\"name\":\"thomas\",\"@id\":\"https:\/\/www.oscart.eu\/#\/schema\/person\/31df3fc37f970f6308e9b877a3afdb49\"},\"headline\":\"Scoren met social widgets: crossmediale marketing op de winkel- of bedrijfsvloer\",\"datePublished\":\"2021-07-13T15:25:05+00:00\",\"dateModified\":\"2025-02-21T09:42:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.oscart.eu\/scoren-met-social-widgets-crossmediale-marketing-op-de-winkel-of-bedrijfsvloer\/\"},\"wordCount\":44,\"publisher\":{\"@id\":\"https:\/\/www.oscart.eu\/#organization\"},\"articleSection\":[\"nieuws\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.oscart.eu\/scoren-met-social-widgets-crossmediale-marketing-op-de-winkel-of-bedrijfsvloer\/\",\"url\":\"https:\/\/www.oscart.eu\/scoren-met-social-widgets-crossmediale-marketing-op-de-winkel-of-bedrijfsvloer\/\",\"name\":\"Scoren met social widgets: crossmediale marketing op de winkel- of bedrijfsvloer - 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